1. Friends are mostly very biased.
They love you and want you to succeed (hopefully) but have all of their layers of personal experience and opinion clouding what they ask, do, and say to you. Coaches remove themselves from this equation as they’re not really your “friend” even if they begin to feel like it. Coaches are there to keep the conversation, and you, on track to reach your predetermined point B.
2. Friends aren’t trained.
A professional coach is different from a friend asking questions, or even you asking questions to yourself because the effectiveness is in what questions are being asked.
One of my favourite concepts is that you pay an expert not only for the tools they have but the knowledge of when to use those tools. That’s exactly what a great coach does. They know which questions will pierce through the noise in your head to help you find your own solution to your challenges. It’s the reason I chose to become a coach myself, rather than a psychologist.
3. Friends aren’t getting paid.
When you pay someone to provide a service, that level of service is different from when you get it ad hoc from your friend on a Saturday afternoon. The coach is there to follow up consistently, they have worked with other clients so they know common roadblocks, and they have an approach to supporting you along your journey to that Point B. It’s a completely different exercise than meeting up with Julie at a café on Saturday and talking through some challenges. A coach shows up, every Tuesday at 10am, and ensures you are keeping on track and accountable, while supporting you to improve to a greater level in whatever it is you’re working toward.